If homeowners decide to sell their home without using a real estate professional, what is a potential benefit?

When homeowners choose to sell their home without the assistance of a real estate professional, one potential benefit is the ability to save money if they possess sufficient marketing skills. By handling the marketing themselves, homeowners can avoid paying the commission fees typically incurred when working with a real estate agent. This means that if they are able to effectively promote their property, attract potential buyers, and negotiate deals, they could potentially retain a larger portion of the sale proceeds.

This approach, however, does require a certain level of expertise in marketing strategies, market pricing, and negotiations. Homeowners must be knowledgeable about their local real estate market to price their home competitively and effectively attract buyers through online listings, social media, and other advertising channels. If they succeed in these efforts, they really can minimize costs associated with the selling process, allowing them to benefit from those savings.