How often should licensees provide updates to sellers about their listings at a minimum?

Licensees should provide updates to sellers about their listings at a minimum on a weekly basis to maintain effective communication and transparency. This weekly contact allows the licensee to keep sellers informed about any interest in their property, feedback from potential buyers, market conditions, and any necessary adjustments to the marketing strategy. This frequency helps build trust and rapport between the licensee and the seller, ensuring that the seller feels supported throughout the process. Regular updates also enable sellers to stay engaged and informed, facilitating decision-making regarding their listing.